Their franchise includes:
'Warner Bros.' Studio 2.0, Interactive Entertainment properties as well as best selling videogames which include LEGO Batman, LEGO Harry Potter: Years 1-4 and Batman Arkham Asylum, DCComics.com, Digital Cinema, TMZ.com, Total Hi-Def disc as well as multiple digital downloading and VOD distribution agreements; HBO on Demand, HBO on Broadband and HBO on iTunes; Time Inc.'s People.com, SI.com and Time.com; Turner Broadcasting's CNN.com, CNN Mobile App on iTunes, TCM.com, CartoonNetwork.com, TheSmokingGun.com, AdultSwim.com, Veryfunnyads.com, NASCAR.com, PGA.com, PGATour.com and PGA Tour App; and joint initiatives like CNNMoney.com, FanNation.com from Time Inc. and Turner'- as well as Time Magazine.
Time Warner is a global leader in the world of film marketing, responsible for creating huge financial gains from their power in marketing; they have incredible sustainance, collaborating in areas across the media spectrum. This allows their company to saturate the global market through various methods, including billboards, bus stops, telephone boxes, buses. They have been allowed to expand their company into a worldwide network of commerce, which gains successful profit in the film industry. They are also able to advertise and create hype through their own websites (viral marketing), games and magazines. They are able to create this saturated market through Horizontal Intergration. This is when distribution is available through a company's own cross-media forum; this creates a synergy across all boards of advertising.
'In the first 72 hours following its release on May 15, the trailer was downloaded over 2 million times, shattering records previously set by websites for Harry Potter and the Chamber of Secrets and The Lord of the Rings. (If these Matrix downloads were played back-to-back, the trailer would run continuously for over five years.)'- TIME WARNER WEBSITE
This lead way to the power of the teaser, it became standard and an essential ingredient for the success at the box office. In order to understand this success, I analysed the trialer in the light of this information.
Like other teasers, little information is unfolded. There is a strong sense of energy, the fast cutting rhythm challenges the audience to try and understand the narative as it stands; developing curiousity. The trailer emphasizes the high concept effects, involving scenes of romance, action, horror, easily differentiated by the use of slow motion editing, we adapt to the style immediately, the images are still complimentary of each other, but attack different emotions. This appeals to a wider audience.
I liked the adrenaline rush enduced by the high octane level of action and violence. It certainly is iconic, the use of green is high tech, envious and gruesome, making this striking element ambiguous. This also creates a wider spectrum for the audiences imagination.
"The teaser trailer clearly drove the initial traffic, but the jump in hits above and beyond the teaser is a testament to the fans' massive sustained interest in the sequels," producer Joel Silver noted. TheMatrix.com is our direct connection to the fans, and it is our singular purpose to provide unique and continuous content to the online community." David Mortimer.
The film made an incredible $742,128,461 worldwide, with a domestic opening weekend at $91,774,413.
This is clear evidence of the success of the teaser.
The first successful teaser trailer from Warner Brothers was from the Matrix Reloaded (2003)
'In the first 72 hours following its release on May 15, the trailer was downloaded over 2 million times, shattering records previously set by websites for Harry Potter and the Chamber of Secrets and The Lord of the Rings. (If these Matrix downloads were played back-to-back, the trailer would run continuously for over five years.)'- TIME WARNER WEBSITE
This lead way to the power of the teaser, it became standard and an essential ingredient for the success at the box office. In order to understand this success, I analysed the trialer in the light of this information.
Like other teasers, little information is unfolded. There is a strong sense of energy, the fast cutting rhythm challenges the audience to try and understand the narative as it stands; developing curiousity. The trailer emphasizes the high concept effects, involving scenes of romance, action, horror, easily differentiated by the use of slow motion editing, we adapt to the style immediately, the images are still complimentary of each other, but attack different emotions. This appeals to a wider audience.
I liked the adrenaline rush enduced by the high octane level of action and violence. It certainly is iconic, the use of green is high tech, envious and gruesome, making this striking element ambiguous. This also creates a wider spectrum for the audiences imagination.
"The teaser trailer clearly drove the initial traffic, but the jump in hits above and beyond the teaser is a testament to the fans' massive sustained interest in the sequels," producer Joel Silver noted. TheMatrix.com is our direct connection to the fans, and it is our singular purpose to provide unique and continuous content to the online community." David Mortimer.
The film made an incredible $742,128,461 worldwide, with a domestic opening weekend at $91,774,413.
This is clear evidence of the success of the teaser.
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